After achieving great success at drupa 2024, HP is attending Labelexpo Americas 2024 to showcase some of its latest innovations in label and flexible packaging printing technology and to demonstrate how converters can bring the value of HP Indigo digital print to any job, enabling them to grow faster and diversify into new businesses like flexible packaging and shrink sleeves.

With the widest L&P portfolio of presses and the “HP Indigo First and Flexo-second” mindset, HP Indigo customers can bring on-demand high-quality digital print to any job with broad print versatility regardless of its length. Plus, by assigning each job to the right press, they can increase efficiency, sustainability and improve TCO.

At the show, HP is exhibiting the HP Indigo 200K digital press with an add-on slitter and the HP Indigo 6K digital press. This comprehensive portfolio, along with the HP Indigo V12 digital press, offers customers a wide range of options, leading to above market growth of HP Indigo users. HP Indigo digital press fleet is part of an E2E approach, including the Digital Pouch Factory, ABG Non-stop winding and converting.

The HP PrintOS software suite helps converters automate the entire production line and produce higher volumes thanks to its complete ecosystem across leading industry players.

The HP Indigo 200K is the only proven digital press for flexible packaging, the company states. 15% of HP Indigo’s label converters are using the HP Indigo 200K and 25K to diversify their business and tap into digitally printed flexible packaging, the fastest-growing segment in print. Moreover, thanks to the add-on slitter solution, converters can use the HP Indigo 200K for high productivity pressure sensitive label printing, print, slit on the press, and convert on their narrow web asset.

At the booth, visitors can also see live demonstrations of the best seller and the industry-standard for digital label production, the HP Indigo 6K digital press. Plus, adjoining stations such as PrintOS Spot Master, to show how to reach spot colors within minutes and streamline the print process, or automated workflow solutions to demonstrate how Intelligent Automation can address key customer challenges such as labor shortages, waste reduction, mass customization, and on-demand production.

“At HP Indigo, we are committed to empowering our customers to unlock profitable growth by delivering cutting-edge digital printing solutions that combine speed, quality, and sustainability. Our technology not only enhances production capabilities but also positions our customers at the forefront of a rapidly evolving market,” states Noam Zilbershtain, VP and GM, HP Indigo. “By adopting an HP Indigo First Mindset, label converters can efficiently meet the demands of brands, reduce costs, and open new revenue streams.”

Plus, the booth is presenting other solutions such as XR Services, security and brand protection, sustainability with the CO2 calculator, and an extensive customer application showcase.